Nhoroondo pakushambadzira muRussia

munyika ezvokushambadzira nayo akazviratidza anenge panguva imwe chete chete chidzoke wezvokutengeserana, waiva mumwe zviratidzo ane wenzanga yakabudirira rokutanga. Mukuru Muenzaniso okushambadza kwakasvika nguva yedu, runoonekwa kuva chimedu nenhokwe muIjipiti, anoti ubayire nani kutengeswa kwevaranda. Kubva enhokwe shambadzo anotanga nyaya kwaita pakushambadzira. MuRoma yekare uye Greece yekare, akashandisa okushambadza kuti yakadzika midzi zvemhangura uye pfupa ndiro kana nechepadivi yemapuranga pamahwendefa.

Nhoroondo okushambadza mu Russia inotanga nemashoko X-XI emakore. Panguva iyoyo, vatengesi Russian vakatanga kushandisa nzira dzakasiyana-siyana kuti zviri nani kutengesa zvigadzirwa zvavo. Mumazuva iwayo, mushambadzi kirasi anonzi romuzvarirwo embellishment chinokosha unhu nhumbi kutengeswa, nemaune kutsausa vatengi. Nzira Inonyanya akanga vakabhadhara criers, uyo akafamba mumigwagwa zvitoro pamwe uye kwazvo akarumbidza chitoro uye vakatengesa zvinhu zvavo.

Zvikuru inopenya dzinomiririra shoko mumuromo okushambadza makore iwayo vashambadzi veshoko, uyo kunyange akapinda ngano. Vashambadzi veshoko airidza limericks, kireshi nekudetemberwa, nekudetemberwa inova kunonakidza uye nyore kunzwisisa chimiro pakushambadzira dzavo diki nenhumbi (norwonzi, RIBBONS, Scarves, mizinga, miridzo, zvihwitsi, donuts, makeke) uye vanokurumidza akatengwa. Nhoroondo okushambadza muRussia yakataurawo mupiro chaizvo kuti kukura kwavo chisingakoshi dzakakurumbira mifananidzo. Kokutanga vari vanotaurwa XVII remakore, kana varaidza mapuranga dzakadaro yakashongedzwa youmambo makamuri. Miratorato iyi vanoonekwa aida chevaux Alexei Mikhailovich.

Nokufamba kwenguva, mifananidzo akatanga kuonekwa zviratidzo, izvo nyore uye zvakajeka kuzivana mashoko akasiyana kana zviitiko. Zvose izvi zvakaitwa kubva kwazvo zvakajeka uye rina mavara mavara. Nokukurumidza splints vanofanira kuwanikwa kwete Imperial Palace, asi mudzimba zhinji. Kuparadzirwa zvakachipa Pronounciation kwazvo uye promotional ruzivo. Apo Russia akatanga kuwana tichimhanya kutengeserana dzimwe zvinhu, splints vava kuziviswa uye mufashoni asina musoro zvigadzirwa.

Atova pakutanga XVIII remakore, rakabudiswa pasi Peter I «Vedomosti» otanga kudanana anodhinda zvokushambadzira. Nhoroondo okushambadza muRussia vakagamuchira wokuwedzera wedzera kana atova XIX remakore akasiyana riparadzirwe okushambadza pachaunga rinotanga. Panguva iyoyowo, mumaguta akawanda Russian vakatanga kusimbisa kumativi matafura pamusoro izvo pasted pakushambadzira mapeji. Chete machira glued pamusoro trams uye ru. Right pasuo zvitoro uye nezvimwe establishments vaigona kugamuchira kubva mumaoko nimble vakomana promotional mutengo mazita uye makarenda. Development mishonga panguva ino kwakasvitsavo kudiwa rakasiyana vazive kuruzhinji pamwechete yaibvira itsva patented zvinodhaka.

Nhoroondo kukura okushambadza mu Russia akaita kufambira mberi kukuru kubvira chidzoke nzira itsva uye siyana okushambadza zvakakonzera kwaita unyanzvi kushambadzira masangano, mahofisi uye bureaus. Pane nhoroondo pakushambadzira zvokuRussia atevera yaOctober Revolution ose 1917 gore. Advertising rave chose zvakashandiswa nehurumende rokutanga mirayiro Soviet simba. Kushandiswa kushambadza airambidzwa zvokutengesa, iye zvainyatsokonzerwa enyika.

Vanodzokera ezvokushambadzira dzacho kunzvimbo yakanga chete panguva NEP. Muenzaniso unoshamisa makambani kwokufananidzira kuti nguva inogona sechinoitika V. V. Mayakovskogo, uyo akapa nyaya yakawanda tarenda rake. Its inopenya uye catchy okuti hwagara Akakwezva vatengi kuti imwe chigadzirwa. Asi vanhu Soviet zvishoma nezvishoma akachinja yokukosha kushambadzira mikana zvinodiwa yaivapo munyika. Kunyange pashure pakatanga nyika musika upfumi uye kuparara mugovanisi siyana management okushambadza muRussia akanga kusvikira chinangwa chacho zvechokwadi - kudzidzisa zvakawanda vatengi vane unhu zvinokosha nhumbi kana mabasa.